Strategy

what is casium

Casium \ka-zē-əm\
Noun
Company that provides content on management topics to business schools, publications and corporations. Focuses on salient facts and potential management lessons, as in business school cases. Emphasizes clarity through tight writing and concise charting.

Strategy

Overcoming the illusion of control
Some things in life are predictable. Others are not. Some events are controllable but others are not. Three professors provide counsel on how to improve your decision-making by factoring in chance.

Shall I shoot myself in the foot?...
How should Edipresse, the publisher of conventional newspapers and magazines, face the competition from free dailies for advertising revenues needed by its daily Lausanne newspaper Le Matin?

Fostering innovation
Innovative companies have several common traits: a culture that promotes experimentation, good incentives for idea-generators, and good processes to take ideas and get them implemented

Plug your car in
The electric car industry is in takeoff mode. Professor Robert Burgelman of Stanford’s Graduate School of Business has developed a case describing the situation and challenges in the sector.

India gets animated
Indian animation is on the threshold of growth and success, but is it sustainable? Professor Debapratim Purkayastha (ICMR) has written a case presenting the history of the sector as well as the challenges facing the industry players.

Gamelan telecomm
Professor Indranil Bose (University of Hong Kong) studies the role played by Indosat in the Indonesian telecommunications market and how the company hopes to grow Indonesia’s Internet and broadband market.

Bollywood dreams of Hollywood
Steven Spielberg and Anil Ambani agreed to a partnership in late 2008. Anant Thaokar and Gollapalli Syam Prasad (IBS Research Center) present the background of the companies involved and the motives behind the deal.

Pursuing sustainable hospitality
Professors Wee Beng Geok and Ivy Buche (Nanyang Business School, Singapore) show how cultural, environmental and social responsibility shape Aitken Spence Hotel Holdings' strategy.

Business riffs on an electric guitar
Professor Karamanos (ESSEC) looks at the relatively young electric guitar market. He shows how the historical paths of the two leaders, Fender and Gibson, resemble each other and how these two analog leaders are facing some new digital competition.

Making it visible
Barco is a Belgian-based leader in display and visualization solutions. In this case, professors Steve Muylle and Marion Debruyne (Vlerick Leuven Gent Management School) look at projector development options within the Events business unit.

Latest in Strategy

Shanzhai!
“Shanzhai” is a Chinese term referring to companies that operate outside traditional rules or practices. Professors Mitchell Tseng (HKUST) and Hau Lee (Stanford) help us understand the particularities of “Shanzhai” mobile phone companies.

Managing volts can give you the jolts
With Chilean economic growth comes growing electrical consumption. Forest Reinhardt and Gustavo Herrero (Harvard Business School) study Chile’s energy market and especially its second largest electricity producer, Colbún.