Born-again meets marketing

what is casium

Casium \ka-zē-əm\
Noun
Company that provides content on management topics to business schools, publications and corporations. Focuses on salient facts and potential management lessons, as in business school cases. Emphasizes clarity through tight writing and concise charting.

Newsletter  -> Born-again meets marketing

Authors profiles

Larry Light and Joan Kiddon

Larry Light is CEO of Arcature LLC, a global brand consultancy. He served as Global Chief Marketing Officer for McDonald’s from 2002 to 2005. He also occupied executive positions at BBDO (Executive Vice-President responsible for market research and media) and at Bates Worldwide (CEO of the international division).

Joan Kiddon is COO of Arcature LLC which she joined in 1991. Prior to that she worked at BBDO, serving as Director of Market Research at BBDO/West in Los Angeles.