Casium \ka-zē-əm\
Noun
Company that provides content on management topics to business schools, publications and corporations. Focuses on salient facts and potential management lessons, as in business school cases. Emphasizes clarity through tight writing and concise charting.
Strategy
Our strategy case studies – all published within the UAE and India editions of GO Magazine – describe the strategic options and decisions facing top companies in various sectors. These case studies are based on first-hand interviews with the top management of the companies, including the CEO, and his C-Suite colleagues in strategic planning, human resources, new business development or other functional areas. These cases are usually 4 to 6 pages long, and include background data in charts and tables.
How is Britannia biscuits growing ?
The purpose in this case study published by GO Magazine was to present and analyze the strategy of a leading Indian biscuit manufacturer, Britannia. We examined its choice of markets and differentiators so as to uncover and evaluate its growth strategy. This research led us to highlight the conservative albeit successful nature of the strategy: Britannia was growing on the basis of incremental innovation as opposed to forays into brand new product categories.
This case study looked at India's top private healthcare provider, Apollo Hospitals. We investigate how starting out with hubs, Apollo expanded by adopting a hub and spoke strategy and is now adding wireless to the model by developing telemedicine. We also show how excellence first expressed in hospital management led to diversification into retail pharmacies, insurance, education and consulting.
How $475 million Indian pharma giant Zydus Cadila plans its expansion worldwide. Looking at new markets in different geographies and in different product areas, the company has shown a path to successful diversification. This case study profiles the Indian pharma competitors and presents clear market segmentation data, illustrating Casium's precept that rigorous analysis must precede artful writing.
