Casium \ka-zē-əm\
Noun
Company that provides content on management topics to business schools, publications and corporations. Focuses on salient facts and potential management lessons, as in business school cases. Emphasizes clarity through tight writing and concise charting.
Entrepreneurship
What drives an entrepreneur to launch into his folly? How did another entrepreneur overcome the financing hurdles? How did a third entrepreneur overcome initial lackluster sales results? Our entrepreneurship case studies delve into the how-and-why of new ventures, without ever forgetting to provide the relevant sector background.
Launching Indian animation
The mission here was to map the entrepreneurial route and lessons of an Indian entrepreneur. Biren Ghose created the Kahani World to produce animated films using storylines based on Asian culture. We look at his attempt to provide younger Indian and expatriate film viewers with an alternative to the Western story line, as well as providing lovers of Indian film with an animated alternative to the realistic Bollywood standard.
A risk-loving educator
This study takes a look at the entrepreneurial career of Shantanu Prakash. With parents in the public sector (his mother was a schoolteacher), he developed both a taste for learning and a distaste for low-risk, low-return positions. He started by creating his own event management business. After business school, he turned to education and created Educomp. The company started out in language labs, then moved into ERP-style management systems and finally found its golden way in computer-assisted learning.
Wind in their sales
How entrepreneur-extraordinaire Tanti Tulsi re-jigged his loss-making family textile company into the world's second largest manufacturer of wind turbines, using a strategy based on upstream integration. This case study provides a thorough examination of Suzlon's growth, namely its international expansion, and insight into how the ambitious entrepreneur from Gujarat made such explosive growth happen.
